Since 2021, Myanmar Positive Group (MPG) has actively managed its social media platforms, including the Rosey-Cherry-FSW and Mg Thange-MSM Facebook pages. These channels serve as vital resources for sharing health knowledge and providing access to key services. The content includes HIV prevention tips, information on PrEP, sexually transmitted infection (STI) services, and a convenient ordering portal for HIV self-testing (HIVST) kits.

MPG’s dedicated in-house team ensures the smooth operation of these pages, consistently posting engaging and informative health content. On average, two posts are published per week on each page to keep the audience informed and empowered.

CFM page was launched in December 2017.
Since 2014, MPG, with support from the Global Fund, has been collaborating with the Myanmar Alliance to implement the positive feedback response system for HIV services in 10 townships across Myanmar. Starting in 2021, MPG has directly received support for the Positive Feedback Response System (CFM Project) from Save the Children-PR as an SR, with technical support from UNAIDS Myanmar, Save the Children-PR, and the Myanmar Alliance. This project has been carried out in collaboration with key SSR networks, such as the Myanmar MSM and TG Network (MMTN), the Sex Worker in Myanmar Network (SWiM), the National Drug User Network in Myanmar (NDNM), the Myanmar Positive Women Network (MPWN), and the Myanmar Youth Stars Network (MYS), reaching 20 townships.

In 2022, the project expanded further with the inclusion of the Myanmar Interfaith Network on AIDS, the National NGO Network on HIV/AIDS, and 7 SSR networks from the CNAs, which brought the total reach to 40 townships. The project will continue from 2024 to 2026, maintaining its partnerships with the same SSR networks and covering 40 townships.

The purpose of CFM page is:

•  To reduce discrimination and stigmatization within the community, and to enhance the understanding of the public regarding their rights and responsibilities in relation to HIV services, including their entitlements, obligations, and accountability.
•  To encourage the implementation of positive practices, such as providing constructive suggestions, to improve responsibility and accountability.
•  To ensure that the public has greater opportunities to engage more closely with service providers, leading to improved access to high-quality HIV and health services, as well as better access to their rights and entitlements.

CFM Page Engagement Overview

CFM page aims to reduce discrimination and stigmatization within the community. Our key population consists of People Living with HIV (PLHIV), Female Sex Worker (FSW), Men who have sex with men (MSM), People Who Inject Drugs (PWID) and Related Affected People.

Since launching our page in December 2017, we’ve seen steady growth, with over 11000 followers and an average post reach of 1500 people per week. Our engagement strategy focuses on posting 1-2 times a week, with a mix of images, videos, and community-driven content like polls and questions.

The “Tine Pin Phaw” Hotline service was launched in November 2020 and is operated by dedicated Hotline Counsellors. Through this hotline, individuals living with HIV and their families or associates can:

• Access HIV-related services conveniently.
• Receive HIV-specific counseling and support.
• Obtain psychosocial counseling and mental health support.
• Connect to other health services, including maternal care, TB treatment, methadone information, and more.

The “Tine Pin Phaw” Hotline services are regularly presented at Human Rights and Gender Working Group Meetings for HIV to gather feedback and refine the support provided. These services are extended not only to PLHIV in Myanmar but also to PLHIV residing abroad. Assistance is coordinated with overseas organizations and PLHIV networks to ensure they access free ART services and other healthcare services in accordance with the respective country’s health system.

The hotline prioritizes confidentiality and discretion by assigning counselors specialized in supporting specific key populations. The “Tine Pin Phaw” Facebook page complements this initiative by disseminating up-to-date HIV-related information and announcements. Educational resources are shared regularly, alongside contact details of MPG representatives and staff in various regions to facilitate access to ART medications and services.

Key services provided through the hotline include:

• HIV-related counseling, as well as psychosocial and mental health support.
• Connecting individuals to relevant services based on varying circumstances.
• Sharing information on key health services, such as TB treatment, PrEP, methadone therapy, and more.
• Assisting with referrals for additional support, such as travel subsidies when necessary.
• Providing general updates, including ART site schedules, shelter services, and process details for accessing services.

The hotline remains dedicated to ensuring accessible, reliable, and confidential support for PLHIV and their communities.

OmiCare Facebook page was officially launched on its Facebook page in the last week of February 2022, providing tele-consultation services for COVID-19 patients. The platform actively operated with medical doctors offering weekday tele-consultations from 9:00 AM to 9:00 PM. A 24/7 Messenger chatbot was also available, delivering comprehensive autoreply to services to provide information anytime. For complex COVID-19 cases requiring specialized attention, OmiCare arranged further consultations with external consultant physicians to ensure patients received appropriate care and support.

Initially driven by social media trends, OmiCare’s success depended heavily on community engagement via Facebook. However, the hotline and Messenger reply services are no longer available. Currently, the OmiCare page focuses on sharing health knowledge content through regular postings.

Phaw Mon page was officially launched in May 2022 and is operated by dedicated Hotline Counsellors. MPG comprises 6 Key Population-Friendly Clinic (KPSC) which called Phaw Mon center for 6 townships across Myanmar. We provide free services at Phaw Mon Centers for high-risk groups vulnerable to HIV transmission, including female sex workers (FSW), men who have sex with men (MSM), and their partners.

Phaw Mon clinics were launched in 2021and Key population, and their families or associates was provided by services like:

• Initial blood testing for HIV status is provided.
• Individuals are referred and linked for confirmatory HIV testing.
• Those diagnosed with HIV are assisted in accessing timely ART (Antiretroviral Therapy).
• Sexually transmitted infections (STIs), including syphilis, are tested and treated.
• Counseling and support services related to reproductive health are offered.

The hotline prioritizes confidentiality and discretion by assigning counselors specialized in supporting specific key populations. The “Phaw Mon” Facebook page complements this initiative by disseminating up-to-date HIV-related information and the locations of KPFC( Key Population-Friendly Clinics. Educational resources are shared regularly, alongside contact details of Phaw Mon Clinics.

Phaw Mon Page Engagement Overview

Phaw Mon page aims to provide health care services for key populations and their families or associates. Since launching our page in May 2022, we’ve seen steady growth, with over 2700 followers and an average post reach of 1200 people per week. Our engagement strategy focuses on posting 1-2 times a week, with a mix of images, videos, and community-driven content like polls and questions.

Rosey Cherry page was launched in September 2022 on Facebook page, providing tele-consultation services for Female Sex Worker (FSW). The page was actively operated with two hotline counselors. Educational knowledge related to Sexually transmitted infections (STIs), Reproductive health and Prevention of HIV were shared regularly on its Facebook page.

Rosey Cherry page was provided Key services for Female Sex Worker (FSW) like:

• Raising awareness about the necessary steps to access healthcare services.
• Informing about the recommended practices for the prevention of syphilis and HIV.
• Educating on the necessary actions to reduce discriminatory behaviors.
• Providing knowledge on reproductive health.

Rosey Cherry Page Engagement Overview Rosey Cherry page aims to provide health care services and counselling confidentially about knowledge of Reproductive health, Sexually transmitted infections (STIs) and Preventions of HIV for Female Sex Worker (FSW). Since launching our page in September 2022, we’ve seen steady growth, with over 770 followers and an average post reach of 200 people per week. Our engagement strategy focuses on posting 1-2 times a week, with a mix of images, videos, and community-driven content like polls and questions.