End of Week Report AIS
Subject: Social Media Campaign Video for 2023 International AIDS Memorial Day
Posting Date: 21/5/2023
Social Media Channel: Myanmar Positive Group Social Media Facebook Page
Objective: The purpose of creating this video campaign is to reduce social barriers and combat discrimination against HIV-affected communities through engaging and impactful communication. The campaign aims to raise awareness, promote inclusivity, encourage empathy, inspire action, and amplify collaboration. By providing accurate information, sharing personal stories, and challenging stereotypes, the campaign seeks to foster a more compassionate and informed society. Through collaboration with the AIS consortium and participation in relevant social media themes and campaigns, the video campaign strives to maximize its impact and create a supportive and inclusive environment where individuals affected by HIV can live with dignity and access the support they need.
So What:
In the video, the participants offer prayers for the individuals who have lost their lives to AIDS, expressing their hopes for their eternal rest and peace. The prayers also emphasize the importance of reducing the stigma and discrimination associated with AIDS, advocating for a more inclusive and accepting society. Additionally, the participants request that HIV and AIDS service organizations provide increased access to antiretroviral therapy (ART) medication, ensuring that those living with AIDS receive the necessary treatment and support. Through these prayers, the video aims to inspire compassion, awareness, and action toward improving the lives of individuals affected by AIDS.
The shooting of the video was a great success. The participants, including CNC leaders and MPG staff members, worked together with dedication and sincerity to deliver a powerful message of remembrance, compassion, and support. The prayers in the video were genuine and showed deep empathy for those who have passed away from AIDS. The video achieved its goals by raising awareness about the impact of AIDS, fighting against stigma and discrimination, and emphasizing the importance of access to ART medication. The participants’ heartfelt prayers and requests for support from HIV and AIDS service organizations made a strong impact on the audience. This video has the potential to bring about positive change by promoting understanding, compassion, and action to create a more inclusive and supportive environment for individuals affected by AIDS.
